WTF Does it mean running a restaurant in the Metaverse?

Image of the article titled WTF Does It Mean Running a Restaurant in the Metaverse?

picture: Check out the studio (stock struggle)

Disclaimer: I am not a fan of crypto, not metaverse-Live the type of person absolutely. In fact, I have actively shied away from anything somewhat related to this so-called future wave Because it just doesn’t arouse lust my interest.

However, we have officially come to the point where I can no longer do I’m ignoring the fact that some of my favorite fasts are Food chains like Burger King, Panera, Panda Express, Wendy’s, Chipotle, Wingstop, and McDonald’s (to name a few) are stepping into this A new virtual world. But what does this mean? truly?

This is what my novice brain could comprehend When it comes to restaurants in Metaverse.

First, what is metaverse?

What a loaded topic to explain, but I’ll try to summarize it in the simplest way possible. And for all of you meta lovers out there, please don’t crucify me for this comparison. It’s the best way to understand it: T.The metaverse is basically the same as The Sims.

in the metaverse, yyou have an avatar spirits A whole life in this greatest A virtual world. Your avatar works, stores, and eats at metaverse. eating is Definitely, The means by which fact-International restaurant brands prove themselves in metaverse. Just like in Sims – although the process is more complicated –You can also build institutions and basically create your own little home within the world. (It’s also like Animal Crossing: New Horizons this way.)

The biggest difference here is that the metaverse seeks to replicate complexity from Real life, and even impact on your real life, b Paid products and services that find ways to exist in and out of the virtual platform. BRand is working on the number on how to drive IRL Purchases through the metaverse, which includes chain restaurants.

What restaurants do in Metaverse

Like trade publication Nation Restaurant News Reports In the tech tracker section, Wendy’s and Chipotle have both of them lately Enter Metaverse With two different ways to experiment.

Wendy has built the WindiverseAnd Where participants in Horizon Worlds (the metaverse platform created by Meta, also known as FacebookThey can take their avatars to Wendy’s virtual restaurant and enjoy some virtual food with their virtual friends. Players (I guess they count as players because there are games involved?You can play mini games in the Wendyverse also. That’s about it.

But there is a file Connect the real world too, according to press release: Wendy offered “IRL” Sausage or bacon biscuits, eggs and cheese at a reduced price 1 dollar for customers From April to May 1 to celebrate the launch. If you visit the Wendyverse website now, you will see a demo account holders offer a free block of 10 pieces. But There is no significant correlation between these offers and the Wendyverse itself; It’s just to encourage more People who are considering a visit to Wendy’s virtual platform.

on the flip sideAnd Chipotle decided to “stimulate” the experiment From being in actual Chipotle by calling roblox game Players (another online game platform) to build a virtual burrito. The experience has a much stronger correlation with real-world benefits because the first 100,000 players to make a burrito in the metaverse earned “Burrito Bucks,which they can then redeem for a voucher code for free entry at the real-world Chipotle site.

“We have leveraged play for profit, an emerging sharing model in the metaverse, to launch our latest Roblox experience that celebrates the iconic Chipotle burrito,” said Chris Brandt, Chief Marketing Officer, Chipotle. at Press release. “We blend metaverse elements with real-world elements of our brand to take the Chipotle fan experience to a whole new level.”

This seems to be the main driver For all restaurants to dip them Toes in metaverse: FFind ways for people win in the universe RewardsAnd And more intertwining of those rewards with each series IRL App-Based Loyalty Programs. For us customers, if you are not interested in the metaverse or create a virtual version of yourself for a free burrito, no need to rush to create symbol picture. At the moment, it isIt is one of the many marketing channels that fast food chains benefit from.

We hope you understand a little more about metaverse now, And why even restaurants He cares about you being a part of it. at to say the least, we are now I know Chipotle looks like understand a fact-Life Burrito tastes so much better than Metaverse-based burritos.

Leave a Reply

Your email address will not be published.