Nestlé expands global nutrition business through acquisition

VEVEY, Switzerland – Nestle Health Science, a business unit of Nestle SA, has agreed to acquire Puravida, a Brazilian nutrition and lifestyle brand that manufactures and markets applications such as drink mixes, protein powders, nutrition bars and snacks located in São Paulo. Terms of the agreement were not disclosed.

Puravida is owned by private equity firm Aqua Capital. The nutrition-focused company was founded in 2016 and described by Aqua Capital as a “digitally authentic vertical brand.” Sixty percent of Puravida’s sales are generated through the business-to-consumer e-commerce channel with the rest sold in brick-and-mortar retail across Brazil, according to the private equity investor.

“Combining Puravida and Nestle Health Science’s deep expertise in nutrition research and development will lead to greater innovation, broadening and portfolio depth across consumer and professional healthcare channels. Our retail capabilities will open new opportunities for Puravida for further growth and our strong network with Healthcare professionals are expanding the brand’s presence.”

The transaction is expected to close during the second quarter of 2022.

Nestlé has acquired several health-focused companies over the past few years. In February, the company acquired a majority stake in Orgain, Irvine, California, a plant-based nutrition company that manufactures and markets powders, ready-to-drink beverages and nutrition bars. That same month, Nestle completed its acquisition of Vital Proteins, the Chicago-based manufacturer of collagen-containing foods, drinks, and supplements.

In May 2021, Nestle acquired Nuun, a functional hydration brand that markets low-sugar, water-soluble electrolyte tablets, and in April Nestle acquired some vitamin and supplement brands from The Bountiful Co. for $5.75 billion.

“Vitamins and nutritional supplements are an essential part of our business and have accelerated strong growth,” Greg Behar, CEO of Nestlé Health Science, said when Nestlé acquired The Bountyfull. “This acquisition complements our existing health and nutrition portfolio in terms of brands and channels. It will establish Nestlé Health Science as an industry leader in mass retail, specialty retail, e-commerce and direct-to-consumer in the United States, while providing significant opportunities for geographic growth.”

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