Bacardi talks US morale trends: tequila, RTDs and more

As the world’s largest privately owned spirits company, Bacardi produces and markets internationally recognized spirits and wines spanning more than 200 brands and brands: including Bacardi rum, Gray Goose vodka, Patron tequila and Bombay Dry gin.

BD: What are the best spirits this summer?

SE: Summer is one of the most popular times for sales of spirits this year. The period of energy kicks off with Memorial Day as the official start of summer all the way through Labor Day as people look to capture the last days of that summertime feeling. We’re already seeing sales of our rum, gin, tequila and vodka brands showing strong double-digit growth this summer compared to the first half of the year. It’s no surprise that these spirits are in high demand as they pair easily with the fresh, tropical flavors that are popular in the summertime.

The trend toward excellence is also playing a role, as consumers have developed a deeper appreciation and desire for higher quality spirits in their cocktails through the pandemic. Our premium spirits brands are a category leader, and we see consumers gravitate towards well-known brand names indicating quality such as BACARDÍ rum, GRAY GOOSE vodka, PATRÓN tequila and BOMBAY SAPPHIRE gin.

BD: What’s so popular on the cocktail scene right now?

SE: Classic summer cocktails like the Piña Colada, the Daiquiri, and the Margarita remain some of the most coveted this summer. We also see consumers reaching for warm-weather spritz cocktails as their beverage of choice during the day and mid-tempo energy occasions.

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