McCormick Uses the Advantage System

PARIS – A leading consumer portfolio as well as a successful flavor franchise gives McCormick & Co. a unique place in the food and flavor business scene.

“We are what we call ‘global flavor,’” said Lawrence E. Curzios, McCormick & Co., Chairman and CEO, during a presentation on June 14 at the Deutsche Bank dbAccess global consumer conference. In-house for meal prep, restaurateurs in the back of the house, front of the house or takeaway, or for complex flavor solutions for the food, beverage, high-performance nutrition and health industries, we are wherever flavor matters.”

Mr. Corzios said McCormick’s breadth of offerings gives the company “a distinct advantage.”

“We chose to be in categories within the flavor as well that are experiencing strong growth in the category, so we can take advantage of tailwinds to grow that category,” he noted.

Mr. Corzios said the company’s legacy categories – herbs, spices and spices – are part of a strong global growth trend. Meanwhile, McCormick’s recent acquisitions of Frank’s RedHot and Cholula have given the company a foothold in a growth-oriented, highly-branded, differentiated category that benefits both the consumer and flavor solutions segment.

“The two parts together gives us tremendous scope because there is a huge synergy between those parts,” he said. “We export more than 15,000 raw materials from more than 80 countries around the world. Both sectors share a global sourcing organization which we believe is a competitive advantage, and sourcing these raw materials is certainly a challenge, and we are well positioned to do so. cases, our long-standing partnerships and sources of origin give us an edge there.

“In our supply chain, our manufacturing facilities tend to produce for both segments as well, so we get a huge benefit from having these two segments. The benefit of a little hidden scale is that we also get insights from the consumer in both segments that we can apply back and forth across our business. We We develop our own vision through proprietary research with consumers for our brands.We benefit from the experience and insights we gain through the restaurant industry where many evolving flavors and trends are emerging.We also benefit from consumer insights developed by our Flavor Solutions clients.

“So we’re really at the center where all of these ideas come together, which we think gives us a distinct consumer view, an informed view of the consumer and a really distinct view of the consumer.

“So, I think all of those to work together, to create a differentiated advantage for McCormick. The competitive moat doesn’t come from any one advantage. It comes from the system of advantages that work together. And I think those two parts show that we have a real system of advantages.”

Leave a Reply

Your email address will not be published.