Rainbow Asian Restaurant, Johnson City’s Asian Breakout Success, Announces Franchise

The restaurant has thrived in a highly competitive and stressful environment since 2011

Johnson City, Tenn.And the June 16, 2022 /PRNewswire/- Jeffrey BeachToday, Rainbow Asian Cuisine President and CEO (rainbowasian.com/franchising) announced that the contemporary casual Asian restaurant concept has entered the franchise arena. Rainbow Asian Cuisine, which opened its doors in 2011 on North Roan Street in Johnson City, is uniquely positioned to capitalize on Asian food’s position as the fastest growing segment of the contemporary casual wear category.

“While building Rainbow Asian Cuisine has certainly been an endearing business, I have always had an analytical eye on the process, and a vision for Rainbow Asian Cuisine as a national franchise opportunity and brand. We have worked hard to prove the concept and work through every aspect of our business,” notes Beach. “The exciting thing for everyone is that Rainbow Asian Cuisine isn’t even beginning to take advantage of what’s possible using Asian ingredients and food traditions.”

The Beach concept is perfectly suited to the savvy and discerning clientele who are increasingly looking for a variety of Asian flavours, but often don’t have a great deal of time.

Differentiation points:

  • Far-reaching brand concept combined with proprietary flavor profiles Rainbow Asian Cuisine greatly sets the company apart from anything else out there—and puts the company in the shoes of a long-distance runner. Whole lychees, tamarind, fresh ginger root, and cinnamon bark are just a few of the ingredients that lend distinct flavors to lure customers back…sometimes twice in the same day.
  • Fresh, handcrafted sauces are what makes practically every item on the Rainbow Asian Cuisine menu Stand out from the competition. They are locally made, with recipes and techniques that are difficult, if not impossible to replicate elsewhere.
  • Fresh desserts, extensive cocktail offers and specialty coffees and teas Giving potential franchisees additional revenue between traditional meal times to generate an invaluable full day of revenue potential that has become essential to the profitability of contemporary casual restaurants.
  • better ambiance: Rainbow Asian Cuisine’s aesthetic design provides customers with a cozy café or wine bar-like atmosphere where they can relax and unwind. This makes Rainbow Asian Cuisine a more viable destination for dinner and for people who simply want an escape from the office or home.

About Rainbow Asian Restaurant:

Headquartered in Johnson City, Tennessee, Rainbow Asian Cuisine (Rainbow Asian LLC) is a casual contemporary Asian restaurant serving lunch, dinner and late night options freshly prepared daily, right on the premises.

Media contact:
Jeffrey Beach
423-232-6688
[email protected]

Source Asian Rainbow LLC

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