How India can fight ‘costly’ perception with soaring food inflation | News

Many independent food retailers believe they are more expensive than supermarkets, which would keep shoppers away during the cost of living crisis. But with prices rising more than ever, how can farmhouses, food courts and takeaways offer better value to consumers?

According to a new report from the Institute for Grocery Distribution (IGD), the cost of staple foods is likely to peak at 15% this summer, the highest number in 20 years, and will continue for much longer. Than initially expected.

This is due to several factors, including the impact of the war in Ukraine, pre-existing supply chain challenges, and the limited effectiveness of monetary and fiscal policy.

As James Walton, chief economist at IGD explained, “From our research, we are unlikely to see cost-of-living pressures abating anytime soon. This will undoubtedly leave many households – and the companies they serve – looking to the future with great apprehension. If it rises On average food bills of 10.9% per year, a family of four would need to find roughly an extra £516 a year.We are already seeing families skipping meals – a clear indicator of food stress.

We expect the mood of shoppers to remain gloomy for the foreseeable future as they are affected by higher inflation and lower real wages. Shoppers are more likely to make money-saving tactics over the phone as much as possible.”

The strongest inflation pressure is expected to come from meat, grain products, dairy products, and fruits and vegetables. In particular, products that rely on wheat as feed, such as white meat, are likely to experience sharp price increases in the short term as a result of the war in the “breadbasket of Europe”.

Agile supply chains and buy less
In order to break the stigma of being expensive, freelancers must shout about agile supply chains and the ability to buy exactly what you need, limiting food waste for their clients.

As Robert Evans, president of the Retail Farm Federation and owner of Dunston Hall, explained, “Local food with short supply chains is often cheaper than what is available in supermarkets. Farm stores make buying in small quantities easier. For example, buying some sausage can From a butcher instead of a whole can to reduce cost and food waste.”

That’s something Robert Copley, co-owner of Farmer Copley’s, agrees with. “Cost acceleration and wage acceleration are inevitable in these unprecedented times, even at the farm-store level,” he explained.

However, due to much shorter supply chains with local and home production, farm stores are less affected by distribution costs than supermarkets. Locally produced foods stand a better chance of being of better value to the consumer, particularly when combined with the seasons.”

Fidelity Weston, Vice President Emeritus of Pasture for Life, added that “obtaining fruits and vegetables that may not fit supermarket standards can offer good deals, making the most of local fermentation all in hand.”

Food miles and fuel costs
While supermarket produce can travel hundreds of miles to reach shelves, indies like farm stores will source the majority of their fresh produce from the local area reducing fuel costs.

As Fidelity explained, “Because food price increases are centered around raising fuel and animal feed costs so much, farm shops can sell locally produced produce and choose to stock produce that doesn’t require additional feed and fertilizer costs. They are not constrained by long supply chains, so they can Be smart and responsive.

This means that it was purchased locally, [meat] They will have very few food miles and raise them on pastures only means that there is little impact on production costs since the pastures are there anyway.

“Live conversations between shoppers and sellers can help the producer talk through options and indicate how certain cuts are cooked, reduce the amount of meat used versus vegetables etc., all of which helps lower overall expenses. You never get this attention to detail from a supermarket that It runs the longest supply chains.”

But it’s not just food that makes India more economical. Mark Kaccari, managing director of Norfolk Daily, suggested that higher fuel costs for consumers make local indies a cheaper option, despite potential savings in multiples.

Tell special food“I was talking to a customer this morning about how some people look at the price of something at an independent company and feel they can save 50p by getting in their car and driving elsewhere without thinking about the cost of fuel, wear and tear, not to mention the extra time Which it takes to save a little.”

In this way, assessing affordability is about looking at the whole picture rather than just the exact price of a particular food item.

Robert concluded, “Farm stores are just as convenient and local as supermarkets and home delivery, so they save cost by providing distribution, seasonal distribution and value on offer. The experience of visiting farmhouses can be seen as a ‘journey’ out, not a visit to a supermarket. It is seen as a chore.

“Our work has come to a halt for us but there are some exciting opportunities to seize!”

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