New Auckland Café promises a different approach to service

A new café with a different approach to service and a popular local name will soon open within a flashy high-rise development in downtown Auckland. Caffe by Mr. Espresso is creating a store within 1,200 square feet at 1120 Broadway, on the ground floor of The Key at 12 o’clock, a project that renovates a historic 1911 building into a massive modern office facility with more than 10,000 square feet of ground floor retail space.


Image source: The Key at 12th

It will not be Caffe by Mr. Espresso is the typical Bay Area coffee shop with long lines. Instead, ordering your favorite Italian-style coffee drink will be like ordering your favorite cocktail at the bar. “Instead of standing in line behind someone and waiting for your order to be delivered to the cashier, one simply finds an open space at the bar. This is a lot like ordering drinks at a bar. The server comes to you,” shop architect Howlett Jones told Noch.

Don’t expect to see many tables and chairs. There wouldn’t be many places to sit other than the large bar-style wooden table where the workers would serve drinks. Espresso owner Luigi Di Ruocco told Noch that the design was “influenced by the enduring tape of Italian coffee culture.” Due to the bustling nature of Broadway, De Rocco believes that the store’s design will be effective because he believes that most of the store’s customers will be on the move. The store is located just steps from the entrance to BART’s 12th Street Station. “We know the industry well and have a unique vision and approach to specializing coffee,” he says.


The outside of the cafe is Mr. Espresso. Image credit: Google Maps

Besides the name Mr. Espresso, Di Ruocco is the owner of a Coffee Bar with a few chic San Francisco locations. The site about to open in Auckland will be the first Mr. Espresso. Mr. Espresso was started in 1978 in Alameda by Di Ruocco’s father. She started out selling espresso machines and other specialty coffee roasts before moving on to becoming a full bean roaster. Espresso coffee beans have been very popular since its inception and are still sold in stores throughout the Gulf region.

As for the menu at The Caffe by Mr. Espresso, Di Ruocco told Noch that customers can expect “traditional espresso drinks with some delicious and enjoyable signature brews, as well as unique coffees that customers may not have tried before.” There will also be a variety of cafe-style breakfast and lunch items that will be served on the spot. The store is expected to open sometime in September.

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