Southern Glazer’s Wine & Spirits Becomes, Affirms Alcohol Responsibility Commitment


Collaboration will help strengthen the prevention of underage drinking, and alcohol responsibility programming

Arlington, Virginia – announced today that Southern Glazer’s Wine & Spirits has joined the national organization’s growing list of corporate partner companies. Through this innovative partnership, leading distilleries and the world’s leading distributor of alcoholic beverages are collaborating to prevent the consumption of underage alcohol and promote responsible alcohol consumption among adults of legal purchase age who choose to drink alcohol. Corporate Partners shares the organization’s commitment to ending drunk driving and all disabilities, preventing underage drinking, and empowering adults to make lifelong responsible alcohol choices as part of a balanced lifestyle. Southern Glazer has joined the Responsibility Champion, the highest level ever offered.

“Promoting responsible consumption of LPA for adults who choose to drink and providing essential skills education to ensure that the younger generation is well prepared for the future are central to our mission,” said Stephen Baker, Executive Vice President and Treasurer at Southern Glazer’s. “This purposeful partnership with is a powerful extension of Southern Glazer’s long history of working to advance responsible alcohol decision-making, building on the growing success of our Youth Alcohol Education Program to help students make safe and smart choices continuing to engage with the Wrong Side of the Road program. , a powerful program that uses stories from drug offenders under the influence to demonstrate the many negative consequences of disabled driving. We look forward to working alongside to advance our shared commitment to advancing alcohol responsibility in America for years to come.”

The Corporate Partner Program serves as a tool to advance the organization’s mission to eliminate underage drinking, stop poor driving, and promote responsible consumption. In addition, the program will seek thought leadership opportunities for partners to expand the organization’s reach and influence policy making and social change.

“We are proud to welcome Southern Glazer’s to,” said Chris Songer, president and CEO of the US Distilled Beverage Council and “The Southern Glazer team is a world leader in the alcoholic beverage industry for their community leadership and commitment to alcohol responsibility. We commend the Southern Glazer team for their continued value recognition of a collective impact approach to addressing complex societal issues and for expanding their efforts to drive progress in communities across the country through this new partnership. We We are excited to leverage Southern Glazer’s footprint across the United States as we continue to share our best-in-class programs with more Americans.”

In 2016, Southern Glazer’s Wine & Spirits Company established Youth Alcohol Awareness and Education Foundation, Inc. To fund programs that support alcohol safety and the prevention of underage drinking. The Foundation currently funds EVERFI AlcoholEDU® for a high school program in Florida, Dallas, and New York. Since the launch of Southern Glazer in 2017, the initiative has impacted 18,271 students across more than 140 high schools, with more than 17,490 hours of learning completed. To learn more about the reasons Southern Glazer cares, read more here.

To learn more about the Corporate Partner Program, please visit

About is a national non-profit organization that aims to eliminate drunk driving and work with others to end all cases of disabled driving, eliminate underage drinking, and empower adults to make lifelong responsible alcohol choices as part of a balanced lifestyle. is funded by the following distillers: Bacardi USA, Inc.; Bim Suntory Inc. Brown Foreman. Campari Group Brands Diageo Constellation. Edrington, Mast-Jägermeister US, Inc. ; Moet Hennessy USA; Ole Smoky, LLC; Pernod Rijkaard USA; and William Grant & Sons. For more than 30 years, has transformed countless lives through programs that bring individuals, families, and communities together to inspire lives from responsible alcohol choices. To learn more, please visit

About Wine and Spirits at Southern Glazer

Southern Glazer’s Wine & Spirits is the preeminent distributor of alcoholic beverages in the world and is proud to be a multi-generational family business. The company operates in 44 US states, the District of Columbia, and Canada. In 2022, Southern Glazer was listed as one of Forbes’ Top Diversity Employers. In 2021, Southern Glazer’s was named the Best Managed Company in the United States by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as the 100 Best Liked Workplaces. Southern Glazer urges all retail customers and adult consumers to responsibly market, sell, offer and enjoy its products. For more information visit Follow us on Facebook, Twitter and Instagram @sgwinespirits.


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