Buy, New York. PepsiCo, Inc. announced. Reports several leadership changes within its North American divisions.
Effective July 1, there will be a new president for PepsiCo Foods Canada (PFC), a new head of the Gatorade Performance Portfolio (GPP) within Pepsi Beverages North America (PBNA), as well as a new senior customer and marketing director at Frito-Lay North America (FLNA). ).
Rachel Ferdinando, currently Chief Marketing Officer of Frito Lay US, has been appointed President of PFC. In her new role, Ms. Ferdinando will oversee human resources in PFC, finance, customer development, field sales, marketing, supply chain, information technology, research and development, food services and transformation.
During her five years at PepsiCo, Ms. Ferdinando focused on driving overall marketing and portfolio transformation. Prior to joining PepsiCo in 2017, she was Vice President and Global Sector Leader for Family Care at Kimberly-Clark Corp. She has also held various leadership positions in marketing and general management at GlaxoSmithKline, including Managing Director, Vice President and General Manager of Malaysia and Brunei Operations, and Vice President and Global Entrepreneur for Digestive Health.
Kara Keating, current president of PFC, joins FLNA as Chief Customer Officer. In her new role, Ms. Keating will lead the Sales department overseeing strategy, sales planning and marketing for Frito-Lay’s US customer sales organization, with responsibility for retail, e-commerce, PepsiCo customer teams, the Spanish business unit and food service companies.
Since joining PepsiCo in 2004, Ms. Keating has progressively held senior positions in customer development and field leadership across Canada.
Mike Del Pozo, current chief customer officer of Frito-Lay US, will return to PBNA as president and general manager of GPP, which includes Gatorade, Propel, Muscle Milk, Evolve and its current and future innovation portfolio. In this position, Mr. Del Pozo will lead the business, focusing on sales, customer management, brand building and strategy, customer and consumer engagement through innovative portfolio plans, and dynamic category leadership.
Mr. Del Pozzo’s 20-year career at PepsiCo has included many leadership roles throughout the company. Prior to serving as a CCO in Frito-Lay, US, he was Senior Vice President of Commercial Planning across the PBNA, responsible for revenue management, e-commerce, innovation planning and governance. Prior to assuming this role, he was Senior Vice President and General Manager leading the PepsiCo Kroger business. Mr. Del Pozzo has worked in all of PepsiCo’s business units, including: PBNA, Quaker Foods North America, FLNA, and PepsiCo global.
Brett O’Brien, currently Managing Director and Vice President of GPP, CMO, has been appointed to Frito-Lay US. In his new role, he will lead all marketing initiatives and oversee brand marketing, innovation, strategic insights, design and media.
For more than a decade, Mr. O’Brien has led the Gatorade and Propel brands, developing the portfolio to now include Muscle Milk, Evolve, and other breakthrough innovations that cater to athletes. Previously, he oversaw the MTN DEW brand, the Sierra Mist and Pepsi brand of flavored soft drinks. Since joining PepsiCo in 2001, he has held marketing positions in juice, energy, lifestyle programming and Pepsi Music.
Earlier in his career, Mr. O’Brien held sports marketing positions at Advantage International (now Octagon Sports) and Northwest Airlines.
“We continually believe in providing our leaders with new opportunities for expansion and growth,” said Stephen Williams, CEO of PFNA.
“By promoting these four talents to new positions, we are growing the next generation of PepsiCo leaders,” added Kirk Tanner, CEO of PBNA.