Halal cuisine can provide a competitive advantage in hotels and resorts

Accommodations and resorts operations with halal branded foods will attract many consumers from different backgrounds who contribute positively to the economy of the host country as there are many jobs being created to support medical and wellness tourism which includes hospitality business with hotels, restaurants, transportation, leisure business, health, and wellness.

The global halal market is expected to have an annual growth rate of 11.24% from 2022 to 2027. The halal market was valued at $7.2 trillion in 2020 and is expected to reach $11.2 trillion by 2028. The halal ecosystem includes halal foods (foods and beverages Which is prepared strictly according to Islamic food law (no pork, no alcohol, no blood, and two health checks are performed on halal slaughtered animals compared to one check on non-halal animals).

What is halal? Halal means legal or permissible and the opposite of halal is (haram), which means that it is illegal or prohibited.

The concept of halal or haram (in Arabic) is put forward for all of humanity by the final legislator, (God Almighty). So, what is and is not allowed is not only related to food but extends to all aspects of life including nutritional supplements, cosmetics, medicines, prenatal care products, mouthwash, biscuits, clothing, commerce, tourism, banking…etc.

Thus, halal foods are manufactured, produced and processed (with clean equipment, not contaminated with bacteria, pork, chemicals, antibiotics, GMO foods, hormones) and maintained in a healthy, natural way. After all, food is supposed to be used as energy fuel, Make people healthy and strong or they may use food as medicine!

The following list of items must be excluded in order to make food halal which includes but is not limited to (Alcohol, Wine, Gelatin, Non-Halal Derived, L-Cysteine, Lard, Non-Halal Animal Shortening) Rennet (All forms prohibited except for animals Halal / Slaughtered Carnivores, birds of prey, pork or any animal contaminated with any of these products are considered haram (not halal or prohibited).

In meat and poultry, cows, lamb, sheep, goats, turkeys, chickens and ducks are all considered halal. Fish and seafood are considered halal. Halal food is natural and organic and should be shared with those in need as well as family, friends and the community. The close relationship between food consumption and health status has been documented in a lot of research. The truth is that unhealthy food leads to many costly and devastating diseases both physically and financially. Conversely, eating healthy leads to better health and wellness. This will prevent many diseases and keep people away from the very expensive and burdensome health care costs as well as financial ruin. Halal food is natural and organic and should be shared with those in need as well as family, friends and the community. Eating is important for maintaining life, health and wellness. Hence, the food should be clean, healthy, hygienic and free of any chemicals, hormonal or antibiotics given to artificially increase animal weight to make profits!

Source: Depositphotos
Source: Depositphotos

Special halal certification or certification marking ensures that slaughter is carried out in accordance with Islamic law as halal inspectors and meat preparers call a special prayer before slaughtering the animal (in the name of God, God is great) to emphasize the sanctity of even animal life to be used as food for human consumption only, God willing. Also, the animal should be sacrificed with a sharp knife in one cut of the throat to avoid pain and would involve the trachea, esophagus, and blood vessels to allow complete drainage of blood while sparing the spinal cord to ensure the health of the meat. Because the blood if it is not completely drained will act as a medium for bacteria growth and contamination. Increasing global demand is driven by the increasing number and preference of consumers. The halal ecosystem will not only serve the growing Muslim population, but the non-Muslims who are attracted to halal products, ethical halal businesses, and financial services globally. The pace of this trend has accelerated with the spread of the COVID pandemic, especially with the e-commerce industry that has facilitated consumer access, especially to halal food products (Halal shopping on Amazon).

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

Halal Tourism (Muslim Friendly Tourism) will provide Muslim-conscious travelers in addition to halal diet rules, halal hospitality with non-alcoholic beverages, separate prayer facilities for men and women, and bath water to improve personal hygiene that has become so common in the West during the COVID pandemic. Most Muslims (over 75%) travel for leisure but travel for other specific activities such as meetings, conferences, fairs or trade fairs. Most Muslims enjoy natural remedies especially when they are. It is about wellness tourism with spas and hot springs. There are millions of Muslim travelers of all ages and especially young people every year. On-site Prontocare clinics will offer a halal competitive advantage in hotels, spas and spas and also provide culture-sensitive training to ensure a positive visitor experience at these facilities. There is global competition to provide halal services. For example, an Orlando-based company (Halal Vacation Homes) offers pools with privacy curtains and prayer rugs. Boston-based Computer Tech has developed an application to provide a travel guide to ninety cities worldwide with local times for five payers per day. A London based company has developed an app for all gourmet restaurants serving halal food as London and Paris were among the top ten halal holiday destinations in Malaysia, Turkey, Brunei, Maldives, Spain and Australia!

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

Halal-branded food will attract many consumers from different backgrounds who will contribute positively to the economy of the host country as there are many jobs being created to support medical and hospital tourism which includes hospitality business with hotels, restaurants, transportation, leisure business, health and wellness business with its diversified products and services In addition to tourist shopping.

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

Now, strong data on halal food is not only serving the 1.8 billion followers of the Islamic faith, but is being urged globally with its growing popularity for the reasons mentioned earlier. Amazon is also promoting Halal (Halal Shop on Amazon)!

Halal is not just limited to hotels, resorts and spas, but also cruise ships as a very healthy kitchen option for all health-conscious customers and travelers of all ages and backgrounds especially Millennials (Generation Z) who will gravitate towards halal food and beverage. Consumerism will dictate that food must be halal for many of the previously mentioned health benefits that will boost energy, well-being and immune system to build Firewall Against all infections, including the Corona virus.

Guest wellness has become a priority in the hospitality industry, thus with the halal advantage, this could be a huge boost to the entire industry everywhere!

Consumer demands healthy food and halal is healthy.

On-site Prontocare clinics will offer a halal competitive advantage in hotels, spas and spas and also provide culture-sensitive training to ensure a positive visitor experience at these facilities. For more information and available franchise opportunities (https://prontocare.co/prontocare-franchise-model

references

  1. https://www.adroitmarketresearch.com/industry-reports/halal-market
  2. https://www.kerry.com/insights/kerrydigest/2021/halal-food-industry
  3. https://www.halalrc.org/images/Research%20Material/Presentations/overview%20of%20global%20halal%20market.pdf
  4. https://www.hotel-online.com/press_releases/release/innovative-h Hospitality-and-lodging-medi-spa-solutions-during-covid-and-beyond/
  5. https://www.hotel-online.com/press_releases/release/franchised-on-site-hotel-medical-clinics-a-new-competitive-advantage-for-lodging-operations-with-hotels-bridging-healthcare- h2h /
  6. https://www.h Hospitalitynet.org/publication/4103956.html?2259453d583032d08ec9bd65268580b8
  7. https://www.h Hospitalitynet.org/publication/4103017.html?c3e39918b67cc6a11e37387cefa045fd
  8. https://www.h Hospitalitynet.org/opinion/4101155.html

Fred Demico
Northern Arizona University

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