Innovation comes as Generation Z and Millennials shift toward cold-flavored coffee
Califia Farms, one of the leading vegan beverage brands, has announced the launch of one of its most exciting products to date: Café Iced Mixers, dairy-free creamers designed specifically for cold brewed coffee. Available in Vanilla Sweet Crème and Caramel Crème, Iced Café Mixers maintain their sweet, vibrant flavor even when the ice in your coffee has melted. It’s in refrigerated form and will be available at Target, Kroger, and other retailers across the country.
Iced Café Mixers represent a major innovation in the cream category that has so far developed exclusive hot coffee products. With sales of cold coffee drinks on the rise, driven by a segment of 18-34 consumers who prefer delicious cold coffee drinks, Iced Café Mixers offer the perfect way to get coffee shop quality iced coffee at home.1 It contains only 3 grams of sugar per serving and features a delicious blend of oat and almond milk.
“California is pleased to be the first to respond in a major way to this massive youth-led shift toward cold coffee,” said Susan Genstro, chief marketing officer of Califia Farms. “Generation Z and Millennials drink iced coffee all day, all year round, and we saw an opportunity to develop a groundbreaking product to better meet their needs. These iced coffee blenders allow them to enjoy their iced coffee to the last drop without ever compromising on flavor, cream or blanching.”
Iced Café Mixers come at a time when coffee consumption at home is still at record levels. Consumption skyrocketed during the pandemic when consumers became their own barista, and this growth has held steady thanks to convenience, affordability, and flexible work-from-home policies. According to Mintel, sales of ready-to-drink coffee were up 44% in 2021 compared to 2019, while sales of refrigerated creamers and refrigerated vegan creamers were up 19% and 86% over the same period.2
“Consumers want to recreate the café experience at home and are looking to retail products, like our Iced Café Mixers, to make this happen,” Ginestro said. “The home coffee consumption behavior coupled with the generational shift towards cold coffee has made these products an instant hit with retailers. They recognize this innovation as a major step forward for the coffee category.”
California Iced Café Mixers are available in 25.4-ounce packages and have a suggested retail price of $4.89. Featuring an exceptional whitening power, it pairs beautifully with the brand’s coffee prepared with a blend of cold roasted medium roast pure black coffee and cold roasted pure black black coffee, made with 100% Arabica beans. As with all Californian products, Iced Café Mixers are not only delicious, but they are also dairy-free, vegan, kosher, and non-GMO certified.
About Califia Farms (“Cal-uh-FEE-ahh” pronounced like California)
Califia Farms is creating a future in which plants replace dairy products without compromise. Headquartered in Los Angeles, California, they produce innovative, healthy, great-tasting vegan alternatives to dairy products. The brand’s extensive range of plant-based milks, creams, barista products, and brewed-to-blend coffees are made using the highest quality, whole plant-sourced ingredients. Founded in 2010, today it is one of the leading vegan beverage brands in the United States with operations on the ground in the United Kingdom, Australia and Canada with a brand presence in several other countries.
For more information, visit www.calififarms.com and follow CalifiaFarms on Facebook, Instagram, Twitter, Pinterest and TikTok. # Caleluia
 Source: Suzy Custom Survey, June 2022
 Sources: Mintel 2021 Coffee & RTD Coffee; Mulo + Nat’l . spins