Cowboys’ partnership with pro-gun Black Rifle Coffee draws criticism amid gun violence discussions

The Dallas Cowboys are in the news for something other than football.

The Cowboys revealed Tuesday morning a partnership with Salt Lake City-based Black Rifle Coffee, a US veteran-run coffee company that “serves coffee and culture for people who love America,” according to its mission statement page.

The timing of the announcement infuriated those who noticed it, after seven people were shot dead on the Fourth of July in Highland Park, Illinois.

The brand has names like “Silencer Smooth”, “Gunship Coffee Rounds”, “Murdered Out” and “AK-47 Espresso Roast”.

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Reactions were, as always, divided. But those who spoke out against the partnership had strong words.

After the Ovaldi tragedy, in which 21 people were killed, the Cowboys donated $400,000 to support victims and survivors.

The Cowboys declined to comment on the Associated Press, but a Black Rifle spokesperson told the AP: “BRCC is proud to partner with the Dallas Cowboys, who are deeply committed to our mission of supporting veterans, first responders, and the men and women of America in uniform. The planned announcement has been timed. To coincide with the Independence Day holiday – Team America. America’s Coffee. America’s Birthday.”

The Cowboys is also hosting a contest to get Cowboys game tickets for Black Rifle Coffee.

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