Ellie Goulding’s Facebook Posts Banned For An Alcohol Brand | Ents & Arts News

Ads for an alcoholic brand shared on Ellie Goulding’s Facebook page were banned after the singer claimed the drink was low in calories and contained no sugar.

The Love Me Like You Do singer, founder and co-owner of Served Drinks, posted two ads for the alcoholic sparkling water on her Facebook page in February.

The first said, “If you’re like me, you love a drink but also enjoy an active lifestyle. And my delicious sparkling alcoholic water is the best of both worlds.”

Second reading: “You know I love a drink, but I also really care about my well-being. Since I released alcoholic sparkling water, I don’t have a back!”

A video of Goulding showed him saying, “I love a drink, I talk a lot on my social media, but I also care about my health… That’s why I want to tell you about my new presented drink. The presented drink is a solid carbonated liquid, containing At 57 calories…”

Another text in the posts: “57 calories… 4% volume.”

A separate email from Served Drinks, seen on January 18, reads: “Forget Dry January January…, 0g sugar and 4% ABV and is the perfect choice for guilt-free enjoyment without all the guilt.”

The Advertising Standards Authority (ASA) received 21 complaints about the brand’s advertising, including that the calorie and sugar content data were nutritional claims not allowed for alcoholic beverages, and that Golding’s statement that she likes a drink while also enjoying an active lifestyle and concern for her health are health claims. General also not allowed for alcoholic beverages.

Some complained about the email ad that suggested drinking alcohol might be indispensable and could beat boredom by encouraging people to ditch the dry January.

Serviced Beverages said it understands that advertisers are allowed to provide factual information about the nutritional content of their products, including caloric content, provided there is no indication that the drink has the beneficial property of being low in calories.

They said the posts on Goulding’s Facebook page were intended to describe her lifestyle and what was important to her and could not reasonably be interpreted as relating to the product itself, and therefore were not public health claims.

“Because the advertisements included nutrition claims that the product was low in calories and contained no sugar, which was not permitted by the nutrition claims for alcohol products, we concluded that they violated the Code,” the ASA said.

It ruled that the three ads would not reappear in their current form, adding: “Served Beverages have been told not to make health claims, or impermissible nutritional claims, about alcoholic beverages or to imply that alcohol can beat boredom in their ads.”

Ellie Goulding

Served Drinks said: “We are committed to responsible advertising, and work closely with organizations such as the CAP (Committee on Advertising Practice) in developing campaign materials.

“While we are disappointed that the complaints were partially upheld, we respect the decision of the ASA. All ads were removed immediately and will not appear again.”

Leave a Reply

Your email address will not be published.