How Supersweet Created the First Los Angeles Meets a Café Tattoo

Located in the trendy Echo Park neighborhood of Los Angeles, Supersweet Tattoos and Coffee is a dual-concept store that is radically changing the tattoo industry in more ways than one. When husband and wife Travis Dewind And the Erin Rayman Imagine the shop, they knew they wanted to create an ego-free atmosphere and elevate the typical tattoo experience. When you walk into Supersweet, you are greeted with a handcrafted coffee stand featuring an eclectic selection of delicacies and caffeinated pastries as well as a full-service tattoo shop with some of Los Angeles’ best artists.

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For DeWind, who comes from a musical background who plays in an underground scene with his band Nate in publicThe transition to the employer was smooth with amazing results. Rayman has been doing tattoos for a decade now and is proving to be one of the most sought-after artists on the East Side of Los Angeles. Armed with a new general manager Carmen Martini And a thriving social media presence, Supersweet is set to expand its brand to new heights and potential new locations. The future looks really nice…

What was the original story of how Supersweet came about?

Erin Riemann: This is something I’ve wanted to do for years. I have been in the coffee industry for a long time and have been a barista for almost 10 years now. I handle all things coffee and tattoos, and my husband Travis handles the business aspects of things. I’ve worked in a lot of tattoo shops over the years, but I’ve never really felt comfortable for a number of reasons. As a woman, appearing as a tattoo artist, it can be a hostile environment, with a lot of weird things to deal with. With my store in particular, we envisioned it to be a different kind of experience.

Travis Dewind: We wanted to make this shop less intimidating for people to not feel judged. If someone wants the best tattoo ever, we are happy to do so.

Rayman: When you get a tattoo, it should feel like a treat for yourself, so all we collect is satisfying that kind of thing. He is bright, happy and attracts people to him. People talk about our store as a destination because it’s fun. We also wanted to change the tattoo industry a bit. It’s very rooted in tradition, and we want to revolutionize it a little bit. It doesn’t have to be underground like this.

vow: It was scary when we first opened the place because Corona virus disease It just hit it, so we spent months building everything.

Rayman: For the first five months of our opening, I was our only barista and artist from morning until evening. It was very bad at first. [Laughs.] I used to do upwards of 10 tattoos a day sometimes. Fortunately, we are now able to hire several artists.

Not only does Supersweet have a roster of international artists, but you’ve also been a great springboard for young tattoo artists through your apprentice programme. How important is it to help start these jobs?

Rayman: The process of learning tattoos has been reserved for a long time. It’s very difficult to get professional training, and when you do, you won’t even be able to touch a machine for a year. You’re scrubbing the floor with a toothbrush and a bunch of weird stuff in order to get you to work for free. This is an old way of doing things, and we want to do things differently. We have six interns in the shop, and they all work, earn money and do a great job.

vow: We want to develop a tattoo school. You can come here and get a really good no-nonsense training, and teach you how to be clean and healthy – and you’ll never have to scrub the floor with a toothbrush. [Laughs.]

What kind of music do you like to play any day in the store?

vow: If you choose Irene and I, you will definitely hear pop punk. we are playing Get it back on SundayAnd the flicker 182And the My chemical romanceAnd the the user And some less common things like Every time I die And the chiodos. The other day I was sitting on the couch with Erin, who is pregnant, and I lifted my phone to her stomach and played it at the Sunday takeback game, and the baby was kicking so hard. But honestly, we play whatever band AP was! [Laughs.]

Were there any famous customers who walked into the store over the years?

vow: Remy wolf It was in the store before.

Rayman: I got a tattoo Tom DeLongDaughter her first tattoo. This was fierce for me because her dad has been a huge fan of me for so long.

The store itself has distinct and well-organized aesthetics. What went into the design of the space?

Rayman: I have to take responsibility for almost all the design. I remember when I went green and pink for the colors, and Travis thought it looked like a circus. [Laughs.] Along the way, I told Travis to trust me and the process. We built everything from the ground up. I hand painted the floors and murals and sewed all the curtains, working 12 hours a day. Styling things is my favourite.

vow: I’m surprised that more people aren’t asking Erin to do design work – she’s a great designer. We put blood, sweat and tears into this. We did all this on our own without any outside help.

What does the future hold for Supersweet?

Carmen Martinic: I must say, with tik tok Comments, everyone is always asking if the store is going to be on the East Coast, the South, and Nashville, and I want to say it’s coming.

vow: We are definitely looking forward to expanding this. We want to place stores in areas where tattoos are not that popular and thus make it popular. We want to create our own culture with this to provide a comfortable space for everyone.

[Photo by Christina Badalian]

[Photo by Christina Badalian]

[Photo by Christina Badalian]

[Photo by Christina Badalian]

[Photo by Christina Badalian]

[Photo by Christina Badalian]

[Photo by Christina Badalian]

This story appeared in Issue #406, available below.

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