River City Diner Family Brings Teriyaki Series to Winterfield Crossing

Teriyaki Madness serves dishes of chicken and other proteins with rice or noodles. (Photo courtesy of Teriyaki Madness)

The family behind River City Diner will soon be throwing teriyaki bowls farther west into the Midlothian.

Restaurant chain Teriyaki Madness plans to open a location in Winterfield Crossing in October. The new market concept franchise was awarded by Mike Flick, owner of River City Diner, and his son-in-law Jared Shanks.

Shanks described Teriyaki Madness as a fast-paced Asian concept. The chain offers rice and pasta dishes that contain chicken or other proteins in addition to vegetables. He said restaurant bowls cost anywhere from $9 to $11.

Jared Shanks

“It’s amazing teriyaki chicken. To me, it’s more like a Chipotle but in the style of Teriyaki Madness where you get a mix of everything.”

The upcoming Teriyaki Madness is slated to house eight to 10 four-seat tables in its 1,600 square feet. Shanks estimated that about $500,000 would be invested in construction.

Shanks is the managing partner of the franchise he co-owns with his father-in-law Flick. Shanks said they landed at the Winterfield Crossing space at 14273 Winterview Parkway because they liked what they saw and wanted to get into early on the mixed-use development taking shape at the Midlothian Turnpike near its intersection with Route 288.

“We’ve seen this growth, starting with Aldi, (Virginia Credit Union) and the Gather spot,” Shanks said. “We thought this would be the perfect small community in a year or so.”

Shanks said franchisees have their eyes set on Short Pump and the city as potential areas for additional locations.

Shanks is the kitchen manager for River City Diner at 11430 W. Huguenot Road. While he plans to back away from dinner to focus on Teriyaki Madness, he said Fleck plans to continue running River City Diner.

Shanks said he urged his father-in-law to come up with an idea for a new concept that they could move on together. After they considered a few options, they decided to use Teriyaki Madness in part due to its recent growth and what they felt was a supportive corporate headquarters.

“We reached out to a family friend who is a franchise broker who switched us two places, but it was Teriyaki Madness that really stood out,” Shanks said.

Winterfield Crossing is expected to be the brand’s first in the Richmond area. It also has a location in Virginia Beach.

The upcoming restaurant will fill the space formerly occupied by the short-lived Bergrim Outpost. Joey McCullough wanted to reopen the place with another burger-focused franchise, but those plans didn’t materialize.

Zach Hernandez of SL Nusbaum represented Teriyaki Madness in the lease negotiations.

Founded in 2003, Teriyaki Madness started the franchise in 2012 and has more than 110 North American restaurants, mostly in the US, on its website, which also lists about 60 new upcoming locations.

The company says on its website that the initial investment in a new restaurant ranges from $346,000 to $768,000. The franchise fee is $45,000 for one site.

Teriyaki Madness is one of the newest tenants to carve out a space at Winterfield Crossing.

The local Fleet Feet franchise plans to open a new location in development this fall. Other restaurant tenants in the project include Qdoba, Starbucks and Four Seasons. Wong’s Tacos plans to open a location in development. There is also a Triple Crossing Beer at Winterfield Crossing.

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