JavaVino Restaurant Celebrates New Ownership of Historic La Crosse Property | local news

Tina and Howard Schumaker, owners of La Crosse’s JavaVino in La Crosse, recently became owners after renting the place since 2012.

The official purchase took place on July 1, and includes properties 2309 and 2311 State Road, both owned by the Stroeh family. With the properties now under Schumaker’s ownership, plans for change and expansion are already well underway.

Students Kaytlin Bronkhorst, left, and Megan Cahill studying at JavaVino in this 2012 file photo.

La Crosse Tribune file photo

“It was very important for us to enhance JavaVino’s ability to continue to be a staple on the South Side,” said Tina Schumaker. “So buying the building was the surest way we could do that, as well as being able to make financial sense by making some significant improvements to the property.”

Although plans have yet to solidify, the owners are looking forward to opening a second JavaVino storefront at 2309 State Road space for events and restaurants. This area may also have a “ghost kitchen” to fulfill orders from third-party food delivery and delivery platforms.

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At the current JavaVino site, Shoemaker said they plan to update the outdoor dining patio introduced in 2020 as part of the city’s outdoor café program. She said changes would also be made to the restaurant’s parking lot.

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The restaurant, which offers a breakfast and lunch menu, café and wine bar, will also expand its drive-by offerings to include hot food.

Schumaker said the properties on State Road had been owned by the Struh family for several decades, but leases for both buildings were under renewal in the near future.

“The whole process took about six months, we negotiated and got all our stomachs straight to our side and theirs,” Schumaker said. “But we definitely got past the moon because it all came together.”


JavaVino owner Tina Schumaker moved her business to 2311 State Road in 2012.

La Crosse Tribune file photo

The property at the corner of Losey Boulevard and State Road was purchased by the Stroeh family in the early 1900s, prior to World War I. Avenue, Shoemaker said in an email to the La Crosse Tribune.

Later, the property was occupied by a used car place and during the early 1960s a Mickey Mantle pool game was held in the building now occupied by JavaVino.

Then it became Johnson’s Clothing Store, followed by Good Time Charlie’s, Singapore Gardens, and finally Tokyo Gardens.

In 1995, Premier Video acquired the space before becoming a JavaVino tenant in 2012.

In the late 1970s, the Stroeh family also purchased the property at 2309 State Road. It was originally McKay Ellis Real Estate, then Coulee State Bank, then Eye Clinic and Advance America.

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“It was really interesting and unique, the fact that there’s so much history in the building,” Schumaker said. “I think it’s a really great piece of lacrosse history, and now I feel really fortunate to have had the opportunity to keep moving forward.”

Schumaker said their business model and mission as a restaurant have allowed them to succeed and become a staple in the La Crosse community.

“People don’t feel like they have to dress a certain way to go there,” Schumaker said. “We have a lot of contractors coming in for lunch, and it doesn’t matter if they’re wearing their work clothes, so it’s really an open and inviting environment.”

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