McDonald’s Russian alternatives ran out of french fries

The franchise franchise that has taken over McDonald’s locations in Russia is leaving french fries and potato wedges off the menu at some of its locations after poor potato harvests and supply chain disruptions led to shortages of staple fast food.

Roughly translated from Russian as “delicious and that’s it,” Vkusno & Tochka has acquired 700 restaurants sold by McDonald’s after Chicago-based Big Mac pulled its stakes and left its presence in the country due to the invasion of Ukraine.

The new fast-food version launched with great fanfare last month as company executives touted the 120,000 burgers sold on opening day.

But the brand took a beating after diners posted photos online showing moldy hamburger buns and spoiled food served at some of their locations.

Last week, customers posted photos on social media showing menus without French fries.

The company confirmed it won’t be offering French fries or potato wedges until fall, Reuters reported.

Russian customers of Vkusno & Tochka have posted photos online showing menus that do not serve French fries or potato wedges.
The McDonald's, which succeeded McDonald's in Russia, ran out of French fries.
The McDonald’s, which succeeded McDonald’s in Russia, ran out of French fries.

She said that while for years she focused on buying ingredients locally, it was now “impossible to import from markets that may have become a temporary supplier of potatoes.”

“Potatoes will return to the entire chain’s menu at the start of the next harvest, fall 2022,” she added.

McDonald's, the Chicago-based maker of Big Mac, withdrew its stakes and left Russia due to the ongoing invasion of Ukraine.
McDonald’s, the Chicago-based maker of Big Mac, withdrew its stakes and left Russia due to the ongoing invasion of Ukraine.
Environmental Protection Agency

The shortage highlights the challenges facing Russian companies as sanctions over Moscow’s actions in Ukraine and disruptions to the supply chain complicate importing goods.

Vkusno & Tochka CEO Oleg Baruev told Reuters last month that a “significant percentage” of the components were sourced from abroad.

Despite Vkusno & Tochka’s problems, the Russian Ministry of Agriculture said last week that the potato crop would be greater than last year and that the market was “fully supplied with potatoes, including processed potatoes.”

“The new crop is now arriving, which rules out the possibility of a shortage,” she added.

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