While I didn’t initially see investigating food hype as an intrinsic part of my job, I would never turn down the opportunity to try something a little weird in the name of service journalism.
So this week, The Chronicle commissioned me to try new jelly drinks at Peet’s Coffee & Tea, the coffee chain founded in Berkeley. Introduced a month ago, the “Summer of Jelly” menu is inspired by Taiwanese bubble tea, although it is similar to boba as well as broccoli, which mimics fern. A press release announcing the product line cites the popularity of customizable bubble tea among a younger demographic as the driver to numb the 56-year-old coffee company. Now a permanent fixture, brown sugar jelly can be added to any cold drink…forever.