Consumers spend 40 percent of their monthly food budgets on restaurants on average, according to a Popmino study

Consumers share in the expenses they would have deducted before the restaurants

AtlantaAnd the July 14, 2022 /PRNewswire/ — Amid inflation, rising energy and food costs, and talk of a possible recession, restaurant meals remain a staple in consumer diets. On average, 40% of individual or family dining budgets are spent on restaurants each month, according to Popmenu’s nationwide survey of 1,002 consumers in May 2022. When ordering online, a third of consumers (33%) spend $50 Or more per order, on average.

Despite ongoing concerns about the pandemic, more consumers are moving from delivery or takeout only to workplace dining: 45% of consumers eat in restaurant dining rooms at least twice a week.

What can consumers give up first to meet budgets?

With budgets tightening, consumers said they are more likely to hold back on other purchases such as new clothes, travel and gym memberships before reducing their restaurant spending:

  • New clothes – 44% of consumers
  • Travel – 42%
  • Gym membership – 33%
  • Ride-on services (Uber, Lyft, taxis, etc.) – 33%
  • Streaming subscriptions (Netflix, Peacock, Hulu, Prime Video, etc.) – 30%
  • Other entertainment (movies, sports events, concerts) – 29%
  • Personal care (hair/nail salon) – 27%

Is eating in restaurants easier on the wallet?

While the convenience and taste of a professionally cooked kitchen certainly influences the reliance on dining in a restaurant, cost is also a factor. In a study conducted in the first quarter of 2022 on 1,000 American consumers, Popmenu found that 29% of consumers said ordering from restaurants was cheaper than buying all the items needed to cook a meal; 27% said it costs about the same…without all the work.

Are life moments a factor in food choices?

Another reason why consumers enjoy dining in a restaurant is the special moments that often happen, whether planned or unplanned. in Bobmino May 2022 In a survey, consumers reported experiencing the following at restaurants:

  • Reunite with family and friends – 47%
  • Make a new friend – 36%
  • Husband, wife or wife met – 26%
  • Watch a favorite team win a national championship – 25%
  • Got a job – 20%
  • Signed a business deal – 18%

“Restaurants play an important role in everyday life, from preparing meals to making memories,” he said. Brendan SweeneyCEO and Co-Founder of Bobmino. “While consumers keep a close eye on economic trends and their overall spending, eating out at restaurants continues to be a large part of their food budgets each month. Where they ultimately choose to spend their dollars is influenced, in part, by how well the restaurant keeps consumers engaged through digital outreach. And how frictionless the overall experience is both online and in the workplace. Quality, convenience and value are our top priorities.”

Survey Methodology

Popmenu conducted a nationwide, anonymous survey of 1,002 American consumers, ages 18 and older, from From 20 May to 21 May 2022.

About Popmino

Popmenu specializes in transformative online and on-premises technologies that help restaurants increase brand visibility, guest engagement, revenue, and profitability. The company is an innovation leader in digital marketing and technology ordering that works with more than 10,000 independent restaurant and hospitality groups. For more information about Popmenu, visit get.popmenu.com.

Media contact:
Jennifer you’re playing
Head of Communications, Popmenu
[email protected]

Source Popmenu

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