Harris Williams advises Voff Premium Pet Food on its pending sale to Axcel

London – (work wire) – Harris Williams, a global investment bank specializing in merger and acquisition advisory services, announced that it is advising Voff Premium Pet Food (Voff), a subsidiary of Systematic Growth, on its pending sale to Axcel. Voff is a leading European platform in the premium natural pet food sector, with nine strong brands across eight business units. The deal is led by Will Payne, Ryan Bodlung, Constantin Molinari and Robin Pinero of Harris Williams Consumer Group.

“Voff’s management team has built an extraordinary platform for growth in one of the most attractive and fastest growing pet food sub-sectors,” said Will Payne, managing director at Harris Williams. “We are honored to be working with the Voff team and to have the opportunity to build on our strong momentum in the pet sector. At Axcel, they have a fantastic partner to continue to strengthen their leading position across Europe, and we look forward to continuing their continued success.”

Martin Perno, CEO of Voff, added, “Harris Williams’ expertise and deep understanding of the pet sector was a clear distinguishing factor when we selected them to work with us. Their hands-on and detailed approach was invaluable; they kept all the promises they made. On behalf of the entire team at Voff, We are very grateful for their support.”

Fredrik Svedberg, Partner, Systematic Growth, added: “The quality of Harris Williams’ advice and insight was exceptional, and their work ethic was exceptional – from inception through to the final negotiations. It was a pleasure working with them to help achieve this strong result.”

Voff is a leading European manufacturer of premium natural pet food. Since its founding in 2014, Voff has continued to consolidate its foothold throughout Europe, and today consists of nine powerful major brands that are produced and sold across the continent. Voff believes in premium natural pet foods and sells a wide range of products – from raw pet food (BARF) to natural air-dried foods, natural food supplements for pets, chews and high-quality bird food – through various channels, both online and offline. Voff is headquartered in Stockholm and has revenues of approximately SEK 1 billion.

Systematic Growth was founded by serial entrepreneur Ashkan Boya and Partners, with the goal of systematically building world-leading companies within select sectors. It is based in Stockholm.

Axcel is a Nordic private equity fund that creates value long after exit, which requires more than just capital. With a strong focus on leading Scandinavian companies in the industry and commercial services, technology, consumer, and healthcare sectors, Axcel achieves success through the combination of their team network and expertise paired with a systematic growth-oriented value creation approach. Over the past 25 years, Axcel has raised six funds with cumulative capital commitments of €2.8 billion. These funds have made 68 investments in the platform, with more than 150 additional investments and 49 exits.

Harris Williams, an investment bank that specializes in mergers and acquisitions advisory services, advocates for sellers and buyers of companies around the world through the crucial stages and provides thoughtful advice throughout the life of their business. By collaborating as one across industry groups and geographies, the company helps its clients achieve results that support their goals and create strategic value. Harris Williams is committed to excellence in execution and to building lasting relationships and value built on mutual trust. Harris Williams is a subsidiary of PNC Financial Services Group, Inc. (NYSE: PNC).

The Harris-Williams Consumer Group has completed transactions across a variety of sectors, including food and beverage and agribusiness; branded consumer products; consumer services; A restaurant and retail. For more information about the Harris Williams Consumer Group and recent transactions, visit the Consumer Group section of the Harris Williams website.

Harris Williams LLC is a registered broker and dealer and a member of FINRA and SIPC. Harris Williams & Co. Ltd is a private limited company incorporated under English law with its registered office at 8th Floor, 20 Farringdon Street, London EC4A 4AB, UK, registered with the Registrar of Companies in England and Wales (Registration Number 07078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams & Co. Corporate Finance Advisors GmbH is registered with the Commercial Register of the District Court in Frankfurt am Main, Germany, under HRB 107540. The registered address is Bockenheimer Landstrasse 33-35, 60325 Frankfurt am Main, Germany (email address: hwgermany@harriswilliams.com). Geschäftsführer / Directors: Jeffrey H. Perkins, Paul Bogey. (VAT number DE321666994). Harris Williams is a trading name under which Harris Williams LLC and Harris Williams & Co. Ltd and Harris Williams & Co.

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