Winston’s Coffee & Waffles expands to Second Columbus, Ohio location with support from coffee shop startup experts at Crimson Cup Coffee & Tea

In addition to the popular food truck, Winston’s Coffee & Waffles has opened a restaurant in the new Eastern Market in the Old Towne East neighborhood of Columbus, Ohio. Clintonville and Old Town East locations both receive ongoing support from the coffee start-up experts at Crimson Cup Coffee and Tea.

Columbus, OhioAnd the July 14, 2022 /PRNewswire-PRWeb/ – Winston’s Coffee & Waffles now has two locations in Columbus, Ohio! Adding to the popular Clintonville food truck, Winston’s has opened a restaurant in the new East Market in the city’s Old Towne East neighborhood.

The new restaurant opened with the support of an award-winning company Columbus Coffee Roaster Crimson Cup Coffee and Tea.

Winston is the culmination of a 30-year dream come true. friends Steve Elsof And the Katie Polon Originally planned to launch a live café, hand brew, and wine bar in 2020.

“But then a little thing called COVID-19 came knocking on the door,” Elshoff recalls. “Since it wasn’t safe to host our friends and neighbors inside, we focused on a food truck!”

“in October 2020we brought something out of Clintonville and all Columbus Never seen before: a food truck serving world-class espresso drinks and one-of-a-kind waffles.”

Pancakes have nearly developed a cult among Columbus foodie. As one Google reviewer wrote:

“My new prize on Saturday. Picked up a waffle and the best coffee I’ve ever had after yoga at Ashtanga Yoga Columbus on Saturdays. They have gluten free options and an amazing Oaty Honey Lavender Latte. Must try the waffles are incredible. Great staff.”

“Now, we’ve brought sweet and savory waffles and great espresso drinks to Old Town East,” said Boulogne. “Since the opening of the new Winston in May, we have had a steady flow of new and repeat customers.”

Elshoff and Bolon chose Crimson Cup as Winston’s coffee partner.

“Their products are great, and the service is unreliable,” Elshoff said. “In addition to the quality and reliability, their staff are excellent.”

Among other awards, exceptional roasting craft and specialty coffee earned the highest honors at the Good Food Awards, Golden Bean North AmericaRoast Magazine’s Toaster of the Year.

Crimson Cup also offers coffee business consulting to clients like Elshoff and Bolon through its Seven Steps to Success Coffee Shop Startup Program, which teaches entrepreneurs with little or no coffee knowledge how to open a coffee shop.

“A huge part of our mission is to help entrepreneurs like Steve and Katie achieve their unique vision for their coffee business,” said the founder and president. Greg Obert. “Winston Coffee & Waffles is a unique concept with a bright future. We look forward to helping them continue to grow.”

Crimson Cup coffee start-up consultants with Seven Steps to Success guide Elshoff and Bolon through every step, from writing a solid business plan for a coffee shop to locating a new Winston, sourcing equipment, training baristas, marketing to clients and more.

The coffee shop startup program is based on Obert’s book, Seven Steps to Success: A Logical Guide to Success in Specialty Coffee.

Through this program, the Columbus The roaster has helped more than 300 entrepreneurs in 30 states create unique coffee shops in their local communities. In 2021, 19 new stores opened through the program. The new Winston’s Coffee & Waffles coffee shop is one of at least 18 planned for 2022.

As a one-stop shop for independent coffee shops, Crimson Cup also offers award-winning coffee, the best coffee shop supplies in the business, and ongoing support to help the coffee business thrive.

“The Crimson Cup coffee consultants really care about their work and their customers,” Elshoff said. “They care about our success. Having vendors invest in your success is huge!”

Like Winston, an increasing number of Crimson Cup customers are expanding to two, three, four or more locations.

“The Crimson Cup’s ability to serve customers across the country means that no matter how much we expand, they will always be able to meet our needs,” Elshoff said. “Don’t worry about the Crimson Cup, at any level, which frees me from worrying about other things.”

He noted that growth brings with it new challenges. “I think the key to overcoming it is to surround yourself with great people – partners, employees, sellers. Being honest with them about your needs and expectations is also essential.”

“We are still learning a lot, but it is also exciting to get into a new community and expand our team. One of the advantages of expanding is the confidence you gain from facing challenges, which can be felt by your customers and your team. Then, success breeds success.”

Elshoff offered this advice to other entrepreneurs who are considering starting a coffee shop or restaurant:

“Surround yourself with good people on all levels. I think the keys to our success are great people, great products and great service. It’s that simple.”

“There is a wonderful sense of accomplishment from creating something from nothing, and seeing it come to life through continuous work and collaboration.”

For coffee shop owners considering working with Crimson Cup, he said, “Call, kick the tires, ask questions. Meet them and share your insight. You won’t be disappointed.”

Elshoff and Bolon call everyone Columbus And the Franklin County To visit both Winston’s Coffee & Waffles locations. The food cart can be found at 3859 Indianola Avenue across from Weiland’s Market. The new East Market Restaurant is located at 1600 Oak Street.

To keep up to date with events and announcements, including new hours and menu items, follow Winston’s Coffee & Waffles Facebook page.

About Crimson Cup for Coffee and Tea

Founded in 1991, the Crimson Cup Company is at the forefront of the coffee industry. Mindful roasting, startup support and global partnerships are consciously designed for the greater good of communities around the world. Among other national accolades, the company has received the 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Excellence/Roast Magazine’s 2016 Roaster and Roast Series of the Year.

The Crimson Cup travels the world in search of the perfect cup – driven by meaningful relationships, honesty and a shared vision for the future. Its Friend2Farmer initiatives promote respect and decency through mutually beneficial collaboration across local and global communities.

Through the Seven Steps to Success Cafe Startup Program, the company teaches entrepreneurs how to open and run independent coffee shops in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into the cost of opening a coffee shop.

Crimson Cup coffee is available from over 350 independent coffee shops, grocery stores, college, university, restaurant and food service operations in 30 states, Guam And the Bangladesh. The company also owns several Crimson Cup cafes and a flagship CRIMSON retail store. To learn more, visit, or follow the company on Facebook and Instagram.

Media connection

Cheryl ClaypoolCrimson Cup Coffee & Tea, 614-361-5023,


SOURCE Crimson Cup Coffee and tea

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