Verve Coffee adds Oatmilk Latte to its ready-to-drink coffee line

“We have seen tremendous growth in the ready-to-drink (RTD) category – across our coffee shops and through our e-commerce and wholesale accounts,” Baker Carroll, head of RTD at Verve Coffee, told FoodNavigator-USA.

“We expect a significant increase in demand for Flash Brew Oatmilk Lattes, with production expected to triple next year.”

The Santa Cruz-based company first entered the RTD category in 2018 with Original Flash Brew, which, unlike traditional cold brews, is brewed hot from espresso, cooled and saturated with nitrogen to preserve the coffee’s freshness and flavor.

“Why don’t we formulate our own?”

After the successful launch of Original Flash Brew, Verve introduced Single Origin-Ethiopia Sakaro and Vancouver Decaf options in 2020, but it took a few years to find the right oat milk recipe for Flash Brew.

“At the beginning of this project, we had in mind exactly what coffee presence and profile we wanted in the drinks, so we formulated the bottom line first,” Carol explained.

“Then we sampled it with many of the oat milks on the market, but nothing quite as in tune with our coffee as we wanted, leading us to wonder ‘Why don’t we make our own? “

Special oat milk, blended off-site for Verve’s formula, is offered in original flavors and chocolate, as well as industry-first lavender honey, sweetened with rare honey from Mexico harvested seasonally from the coffee blossom plants.

The Lavender Honey and Oatmilk Latte is definitely a nod to us Cafe Customers also saw this success with this drink at the Arts District Café,” Carol said.

Leave a Reply

Your email address will not be published.