General Mills ramps up regenerative farming efforts in Canada

MINNEAPOLIS – General Mills Corporation has announced that it is investing $2.3 million as part of a multi-year partnership with ALUS to support farmers and accelerate renewable agriculture in Canada. ALUS is a national charitable organization that provides expertise, resources, and direct financial support to 35 communities across 6 provinces in Canada.

General Mills said its efforts will focus on Manitoba and Saskatchewan — two regions in Canada where General Mills provides oats to brands such as Cascadian Farm, Cheerios and Nature Valley. In addition, the investment is expected to allow ALUS to grow its community-led programs with a focus on soil health through its new Growing Roots pilot programme.

“We were drawn to ALUS’ grassroots approach with growers at the center,” said Mary Jane Melendez, Head of Sustainability and Global Impact, General Mills. “Now, interested farmers in these communities can gain a greater understanding of renewable agriculture and how best to apply these principles to the unique environmental, social and financial context of their farm, along with the power of peer-to-peer knowledge sharing and community support.”

The partnership with ALUS also supports General Mills’ commitments to advance renewable agriculture on 1 million acres by 2030, reduce absolute greenhouse gas emissions across its value chain (Bands 1, 2 and 3) by 30% by 2030, and achieve net zero emissions in End by 2050. In June, General Mills unveiled a multi-year roadmap to scaling up Eco Harvest, the Ecosystem Services Market Consortium’s market program that rewards farmers for beneficial environmental outcomes from renewable farming.

“ALUS has been interested in developing a comprehensive field program focused on soil health for years, and we are delighted that General Mills, the industry leader, has become our founding partner,” said Brian Gilvisi, CEO of ALUS. . “We believe the creation of this program is a catalyst for participation from other companies, government, and philanthropic partners interested in ALUS programming, its outcomes and impact across Canada.”

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