Giant Food cooperates with Loop . reusable packaging program

Diving Brief:

  • Giant Food said in an email announcement that it plans to bring Loop, a reusable packaging program, to its stores in the greater Washington, D.C. area starting this fall.
  • Loop allows customers to purchase products in reusable and refillable containers that they can return when empty to a Loop return point at participating retailers. Once sterilized, the containers are refilled with products and returned to the shelves of retail partners.
  • The partnership comes at a time when grocers are looking at more reusable options for customers to reduce waste.

Diving Insight:

When Loop rolls out at Giant Foods locations in Washington, D.C. later this year, the Ahold Delhaize sign plans to have Loop-branded in-store displays to highlight the program to customers.

The products customers can find as part of the program range from household items like shampoo, soap and disinfecting wipes to food items like barbecue sauce, granola and snacks. Loop works with a list of major food and beverage brands including Coca-Cola, HagendazMars Wrigley, san Pellegrino Grocery label lines.

Giant Food told Grocery Dive that 10 stores will offer a Loop in the Washington, D.C. area.

The ad also noted that Loop is working with Ecolab on the “advanced cleaning and sterilization” process for containers.

Developed by Recycling Company teracycleLoop debuted in 2019 as an online store and expanded to physical locations starting at the end of 2020 with Carrefour in Paris. The program is currently available in the US, UK, Canada, Japan and France and plans to expand to Australia this year, according to its website. Its food retail partners include Kroger and UK supermarket chain Tesco. Restaurant chains, such as Burger King in the US and McDonald’s in the UK, have teamed up with Loop.

Kroger and Loop are partnering to include the software’s reusable packaging in the grocery chain’s Simple Truth private label line. This soap is sold at Fred Meyer’s store in Portland, Oregon.

Courtesy of Kroger

Kroger announced its partnership with Loop in 2019 and has expanded its work with the program in the years since. Earlier this year, Kroger launched a circular reuse program at 25 Fred Mayer stores in the Portland, Oregon, metropolitan area.

The news of the partnership comes at a time when sustainability is becoming more and more important for grocers and consumers. On the reusable front, several major retailers — Target, Walmart and CVS — are helping lead the push toward reusable bag options as a growing list of cities and states aim to limit their use.

Clarification: This story has been updated with additional information on how many Giant Food stores will serve the Loop.

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